THE PLAN: To create an over-all brand for the book, by connecting the eye-catching cover with carefully-timed ads. Those ads counted down to the book’s release date, through a humorous tone (in the copy and images) and a bold color palatte.
THE EXECUTION: After meeting with the author, we narrowed down the way he wanted his book to be portrayed. I handled the creation of (8) ads for the book, a poster, website, and email marketing.
(Ad copy/art direction done by Kaitlynn Wornson)