The graphics, typography, and ads Cassandra created were all so beautiful and eye-catching. Everything she made not only reflected the brand, but also strengthened it. From the cover design of the book to the final posters for the book signing, Cassandra keeps an elegant and simple approach to the design process.
— TJ Moore, Author

THE PLAN: To create an over-all brand for the book, by connecting the eye-catching cover with carefully-timed ads. Those ads counted down to the book’s release date, through a humorous tone (in the copy and images) and a bold color palatte.

THE EXECUTION: After meeting with the author, we narrowed down the way he wanted his book to be portrayed. I handled the creation of (8) ads for the book, a poster, website, and email marketing.

(Ad copy/art direction done by Kaitlynn Wornson)